Purple Fire Entertainment is boutique creative agency based in Lagos Nigeria. With a diverse clientele including performing artists, promotion/ production companies, concert venues , event industry vendors, celebrities and smes. The Purple Fire team led by entrepreneur and African Hip Hop veteran Sasha P has remained at the frontline of the ever evolving African entertainment industry. Through innovative and successful experience management systems- from talent curation, talent buying. contract negotiations , process supervision and on-site management- PF commits to exceeding the expectations of affiliates, clients and partners. A subsidiary of the company - HardknockSeries caters to the education of recording and performing artists by curating a series of courses and workshops dedicated to empowering and preparing them for successful careers. As a full service creative agency, Purplefire works in partnership with Entertainment servicing companies, Award organizers, managers, labels and promoting companies on all brand building initiatives, event /concert bookings. PF is dedicated to creating measurable, Career advancing opportunities for its clients.