ASILA is a social enterprise that invests in women’s and girls’ leadership to ignite their power to bring about positive change in their communities to improve their quality of life they way they see fit. ASILA englobes two structures. ASILADEV (previously named Anarouz) and ASILASHOP. ASILASHOP (www.asilashop.org) is an ethical luxury brand that partners with women-led handicraft businesses and artisans to create a new luxury style that fosters ethical fashion, preserves Morocco’s craft heritage and empowers grassroots women entrepreneurs. ASILADEV (www.asiladev.org) focuses on capacity building programs, mentoring & networking to reach self-confidence, credibility and leadership for women and girls across Morocco.