Established in 1972 by John Reynolds, Fascinations Hair started out in a small pharmacy in Goodwood. John immigrated to California in 1982 and extended operations to the USA in 1984 and since grown into an international brand; Jon Renau. Fascinations remains the birthplace of Jon Renau and was expanded in 1997 when Garron the oldest son of John, moved back to South Africa and started the birth of FRIKA to address the larger population of African women. In 2013; Fascinations grew once more to include easihair pro; John’s second born son Paul’s easihair pro taped-in hair extension brands. Fascination’s now specialised in thinning hair or hair loss in women and has solutions for all stages of hair loss, be it natural hair loss from aging or hair loss from diseases such as Alopecia, Trichotillomania, or Cancer.