UPG Holdings is a Hong Kong-based private equity firm founded by experienced entrepreneurs and seasoned investors. As an alternative asset management company, we are a trusted partner of some of the most respected family investors in the world. UPG has a dedicated team of operating partners and functional experts to support startups as they scale across the region or globally. We invest in visionary entrepreneurs building disruptive technologies and companies. Our investments are not geographically restricted, from seed to growth in all sectors including technology and healthcare.