KappaEast is a management consulting firm specializing in strategic business planning and building sales engines that deliver radical and sustainable improvement in competitive performance for its clients. KappaEast provides quantifiable results in every engagement through the application of its proven, practical, and proprietary tools. KappaEast, founded in 1979, has more than 30 years of practical hands on experience with hundreds of clients especially those high tech businesses in highly competitive B2B markets. KappaEast seeks to positively impact all levels of an organization from strategic decision-making to increased sales effectiveness using a wide range of its proven and proprietary processes. Kappa’s clients include technology systems equipment manufacturers, software vendors, telecom and utilities firms and clients in pharma/chemical segments. Kappa has applied its expertise in a wide range of engagements from Fortune 100 firms to start-ups