Founded by Lara Khouri* (www.linkedin.com/in/larakhouri) and based on the Chinese proverb: "Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime." there is no spoon focuses on giving the people in companies the knowledge and tools they need to allow them to always give their customers, clients, and each other relevant, valuable experiences that support retention as well as acquisition. Through working together to deliver customized workshops - virtually or in-person - for people from each department at various levels of seniority throughout an organization, we can ensure all staff understand the role they play in the creation of the customer experience and how their ability to work together impacts that experience as well as the external influences that affect the experience and what they can do to address challenges. Integral to these workshops is an understanding of customer values, needs, and wants. A deep, whole appreciation of the customer is the first step to understanding what must be done to exceed their expectations and give them an experience that results in them becoming brand ambassadors, not just loyal customers. To further support these workshops and ensure that companies achieve the maximum benefit, we can work together on necessary plans for dissemination of information throughout the company, the creation and implementation of any change plans, and change management coaching for those responsible for managing, or whose roles are being impacted by, the change. Specialist industries include financial services, insurance services, legal services, education, membership organizations, non-profits, and charities. Email [email protected] to get the ball rolling! *Lara has twenty years' international marketing & communications, customer experience, and change management experience with UK-headquartered blue-chip companies and start-ups.