Good quality content boosts engagement, relationships customer value and sales. Poor content can actually stop engagement, damages relationships and in the worst case scenarios lose sales. Companies generally don’t measure quality and don’t truly know how effective their content is or how to improve. The markify system allows the planning and measurement of content vs an excellence framework built on behavioural science principles. As a result, it gives a diagnosis of individual assets, campaigns and brand marketing quality, pointing out how it can be improved.