Margaret and Ian Wishingrad, a husband and wife duo that founded an advertising agency in New York, loved building brands so much they decided to make one for their son Ellis. Meet Three Wishes Cereal: a high protein, low sugar, grain free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients. Three Wishes is made of chickpea, pea protein, and tapioca - a feat of food science that took 2 years of development. With 70% less sugar and as much as 8x more protein than their decadent counterparts, there’s nothing on- shelf like it.