CAAF is a non-profit organisation founded by industry veterans dedicated to eradicating ad fraud in the mobile app economy. By combining technical know-how and best practices developed through years of experience, CAAF’s mission is to establish global standards for ad fraud prevention and create more transparency in the app ecosystem that benefit all stakeholders across the industry. CAAF is open to qualifying market participants, from app publishers to mobile ad networks and other software businesses in the mobile marketing space concerned with maintaining an open, innovative app ecosystem.