Introducing ORIGIN – the Afro fashion social enterprise. Our mission is to be the world’s number one online African fashion destination. Since its launch in 2019, ORIGIN has established itself as the world’s premier African fashion destination, offering incredible fashion from over 800 Afro fashion designers, more than 200 specialist beauty brands, and new arrivals on site three times a week. A pioneer of innovation, ORIGIN delivers the ultimate curation of product and content through its websites, shopping apps, speaking to a monthly audience of over 6 million via a global, multi-channel ecosystem and providing a seamless shopping experience across mobile, tablet and desktop. ORIGIN also champions unparalleled customer service, with express worldwide shipping to more than 170 countries, easy returns and multi-lingual Customer Care and Personal Shopping teams that are available 24/7, 365 days a year. ORIGIN LIMITED is a registered company in England & Wales.