Apollo is one of the largest tour operators in the Nordic countries. The brands Apollo in Sweden, Denmark, Norway and Finland , the airline Novair, golf specialist Golf Plaisir, luxury specialist Lime Travel and the training resort Playitas in Fuerteventura form Apollo Travel Group AB. Apolo Travel Group AB is part of the REWE Group's travel division DER Touristik. Apollomatkat is the fourth largest tour operator in Finland and had c. 80.000 happy passengers in 2018.