Conscience, integrity, good will - these qualities transcend country, party, industry or profession. Trustworthiness, vision and caring are found in people of every ethnicity, faith, gender or age, and in very good measure of people whose vision and competencies bring them to lead large companies and organizations. Across sectors, leaders share in common that their ethical voice and its awesome potential is often squandered or underutilized as day-to-day crises eclipse those aspirations. No matter what the industry, we have the power to reverse the undervaluation of ethics, at far less cost and with more far-reaching benefit than many imagine.