Welcome To the Incentive Marketing Association - Middle East & Africa We believe that incentive and reward programmes are powerful strategies to drive loyalty between brands and their customers and employees, and so the Incentive Marketing Association (IMA) was set up with a mission to increase global awareness of these highly effective tools. The IMA Middle East and Africa (IMA MEA) is a regional group that works with the founding chapter of the IMA in the USA, and our members are global leaders who provide products and services such as employee rewards and benefits, prepaid cards and gift cards, as well as agency and loyalty marketing and consultancy services. The IMA creates valuable opportunities for networking and education. Together we increase the awareness of the power and success of incentive programmes and champion their benefits with the goal of driving our shared success.