Our team has 50 years of experience designing eyewear. We’ve worked with the best in the business. But the thing is, the business never seemed to see that every face is different. That's right. They didn't see it, and it was right under their noses. So we took our know-how to make Knows, a new kind of eyewear company using proprietary tech to respond to every kind of facial geometry. From the big picture, down to the last fraction of a millimeter. This lets us offer glasses that fit like a glove, in timeless styles that adapt to personal style as well as faces.