Today’s consumers are no longer receptive of classic commercials and typical marketing messages that mass advertising used to force upon them in a disruptive, sometimes aggressive and mainly unilateral manner. The time of total abundance that we live in and the increasing product parity that we face signifies a real challenge for us as consumers: so many things on offer, so little time. And the web sparked, social media propelled content culture that we are all part of adds to that – every day, all over the world, at any given time. coolbrandz aims to facilitate more intuitive and original ways to spark conversations between brands and consumers and, in the process, generate a maximum of word-of-mouth.