CERO is a family-owned company founded in Los Angeles, California in 2016 by Kiyoshi and Sawako Iwai with the vision to redefine urban transportation through high-quality, durable electric cargo bikes and to pave the way for sustainable urban commutes. CERO offers an electric bike with peddle-assist technology and cargo carrying capacity that serves as an alternative to traditional traffic-congested car commutes to empower every rider, at all stages of life, to navigate and explore cities, towns, and landscapes in new ways.