Mindscape Asia Pacific (previously Softkey International, The Learning Company and Mattel Interactive) was founded in Sydney, Australia in 1995. It was one of the first US owned consumer software companies to establish a subsidiary in Australia. Mindscape Asia Pacific is a privately owned Australian company with expertise in publishing, distribution and development for the interactive industry along with sales, marketing, PR and direct distribution into all sales channels. Mindscape Asia Pacific is Australia’s leading publisher and distributor of computer games, video games and home & small business software for the PC, Mac, Nintendo, PlayStation, Xbox and online platforms. The company is regarded as being a successful and innovative company offering broad channel distribution into retail, independents, schools and direct to consumer. Mindscape Asia Pacific represents some of the most well-known international companies and brands including Acronis, Alawar Entertainment, Big Fish Games, Broderbund, Corel, Encyclopaedia Britannica, Her Interactive, Hoyle Games, Idea Factory, IMSI Design, iolo, Kalypso Media, Konami, Legacy Interactive, Movavi, Nero, Nuance, PopCap, Punch, QuarkXpress, Rising Star Games, The Learning Company, Roxio and Universal Music.