Brief me on what has changed at a company since its most recent senior executive arrived. Use the Lusha connector.
Company: [company domain]
Steps:
1. Call account_usage first. It is free. Tell me the credit balance before you spend anything.
2. Call signals_companies_search for the domain with signalTypes: peopleNews, surgeInHiring, headcountIncrease3m, itSpendIncrease, financialEventsNews, productActivityNews, commercialActivityNews. Set startDate to six months ago and maxResultsPerSignal to 100. The default is 10, which cuts off older events and makes the before window look empty.
3. Find the executive hire. From peopleNews, take events with eventType "Executive Hire". Read the eventSummary and keep only senior titles: chief officer titles, CEO, CFO, COO, CTO, CIO, CISO, CMO, CRO, CHRO, president, managing director, vice president, SVP, EVP, head of. Drop board seats, advisors, partners and chairs. The anchor is the most recent qualifying hire. Use eventEffectiveDate, or articlePublishedDate if there is no effective date. If there is no qualifying hire in the last six months, say so and stop.
4. Split every buying signal into before and after the anchor date. Before is the 60 days before the hire. After is the 60 days after, or up to today if fewer than 60 days have passed; say how many days have passed. Count these as buying signals, with these thresholds:
- surgeInHiring where changeRatePercent is 25 or more
- headcountIncrease3m where changeRatePercent is 3 or more
- itSpendIncrease where changeRatePercent is 10 or more
- financialEventsNews with eventType Funding Round, IPO or Strategic Investment
- productActivityNews with eventType Product Launch
- commercialActivityNews with eventType New Customer, Partnership, Facilities Expansion or New Location
Where several news events share one article, count them once.
5. Write the brief in this shape:
- Who arrived: title, date, source article title. Days since arrival.
- Before the hire, 60 days: number of buying signals, listed by type with dates.
- Since the hire: number of buying signals, listed by type with dates. Days from arrival to the first one.
- Read: one paragraph. Is the company doing more since the arrival, less, or the same? Name the strongest signal. If the window is not over yet, say what to watch for.
- Outreach angle: two sentences that reference the arrival and the strongest signal since. No flattery, no "congrats".
- Credits used on this brief.
Do not enrich any contacts. Do not reveal emails or phone numbers.
