Ops

Enrich chatbot and demo request leads

DT
Built by: Daniel Turgeman
Difficulty: Medium
Tools: HubSpot ▪ Intercom ▪ Lusha ▪ n8n ▪ Slack ▪ Typeform
Type: Template

This play is designed for high-intent moments: when a prospect asks for a demo or engages with your chatbot. Instead of waiting for a rep to manually qualify the lead, this n8n workflow intercepts the webhook, cleans the email address, and uses Lusha to instantly append company size, job seniority, and industry.

By calculating a priority score on the fly, the system distinguishes between a student researcher and a VP of Sales. High-priority leads are fast-tracked into a dedicated Slack channel for immediate response, while others are logged in HubSpot for standard follow-up.

Why this works

Chatbots and demo forms are your highest-intent channels, but they are often cluttered with noise. Without instant enrichment, your best prospects wait in the same queue as your worst.

This play operationalizes urgency by:

  • Cleaning data at entry: Stripping out personal emails or typos before they hit your CRM.
  • Contextualizing conversations: Giving reps the prospect’s company size and role before they even hop on the chat.
  • Segmenting urgency: Ensuring urgent demos get a response in minutes, not hours.
  • Centralizing the hand-off: Moving high-intent data from an isolated chatbot into your core CRM and Slack ecosystem.

What you get

  • Instant enrichment of chatbot and demo form submissions
  • Automated email validation and formatting
  • Custom priority scoring based on Lusha firmographics
  • Tiered Slack notifications (#urgent-demos vs. #demo-requests)
  • Automated HubSpot contact and deal upserts

How to set it up

01

Install the Lusha community node

Ensure your n8n instance is equipped with the Lusha node to facilitate real-time API calls for every new inbound request.

02

Connect your apps

Link your active accounts in n8n for:

  • Lusha: API access for instant lead enrichment
  • HubSpot: To create or update contacts and track demo intent
  • Slack: To route notifications to your sales channels
03

Point your webhook to n8n

Copy the n8n webhook URL and paste it into your chatbot (i.e. Intercom, Drift) or your demo request form (i.e. Typeform, Webflow) as the “Submit” destination.

04

Customize priority scoring

Adjust the Code node to define your “High-Priority” threshold.

  • Tip: Set the logic to trigger a “High Priority” alert if the Lusha-enriched seniority is “Director+” and the company size is “>200 employees.”
05

Map your Slack channels

Assign the output nodes to your specific Slack channels.

  • Hot leads: Map to #urgent-demos.
  • Standard leads: Map to #demo-requests.
06

Activate and test

Submit a test demo request. Confirm that HubSpot is updated with the Lusha-verified phone number and that the Slack alert contains the specific “Request Type” from the chatbot.

What to do next

  • Instant booking: If a lead is “High Priority,” use the chatbot to show a Calendly link immediately based on the Lusha-verified data.
  • SDR paging: Use Slack “@mentions” in the #urgent-demos channel to alert the specific rep assigned to that territory.
  • Enrich the message: Pass the chatbot conversation history into the HubSpot contact notes alongside the Lusha data for full context.

The goal: Don’t let your best demo requests get buried. This play uses Lusha to put your highest-value prospects at the front of the line, giving your team the data they need to close the deal before the lead goes cold.

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