Build an inbound flow where enrichment happens before sales engagement, not after.
When a prospect fills out a Typeform, Zapier triggers instantly, enriches the contact and company with Lusha, creates or updates the record in HubSpot, and pushes the lead directly into Salesloft for outreach. All before anyone looks at it.
Inbound leads usually fail at the same point: a form submission creates a CRM record, the record sits incomplete, someone enriches it manually later, and only then does sales decide how to engage. By the time enrichment happens, routing may already be wrong and the moment of intent has cooled.
This play flips that order. Enrichment, routing, and activation happen as a single motion at the moment the lead enters the system. This makes the first touch informed instead of reactive.
Start from the Typeform → HubSpot → Salesloft template. It connects the full flow: form submission → enrichment → CRM sync → sales activation.
Set Typeform as your trigger. Every new submission starts the workflow instantly.
Add your Lusha API key to the workflow. Two calls run sequentially:
Configure the HubSpot step to create or update contacts using the enriched data. This keeps records clean and avoids duplicates.
Map the enriched HubSpot contact into Salesloft so the lead is added to the right sequence automatically—no manual activation needed.
Set up a Slack step to alert the team when a new lead is ready. Include key context: name, title, company, and enrichment status.
Fill out your Typeform with test data. Confirm:
The goal: Inbound doesn’t need heroics. It needs good systems. When enrichment, routing, and activation are designed as a single flow, sales moves faster without working harder. And the CRM stays reliable over time.
One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.
