Build a buying group for an open opportunity in ChatGPT

Built by: Lusha
Time to build: 1 min
Difficulty: Easy
Tools: ChatGPT ▪ Lusha
Type: Prompt

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own opportunity and account details to see live results.

A deal can look healthy and still be dangerously single-threaded. One champion is excited. One manager is replying. One contact is driving the conversation. Then they go quiet, leave the company, lose budget, or fail to bring the right people into the room.

The problem is not always lack of interest. Sometimes the right buying group was never built.

This prompt uses Lusha in ChatGPT to verify the contacts already involved in an open opportunity, identify missing buying roles, find relevant stakeholders at the account, and recommend who to add next. Instead of guessing who else should be in the deal, you get a verified map of the people who may influence budget, evaluation, rollout, and approval.

How to start

Open in Claude Open in ChatGPT
1

Open Lusha in ChatGPT

Go to Lusha in ChatGPT and click “Start chat.” Every conversation started this way is automatically Lusha-enabled.

2

Or invoke Lusha in any existing conversation

Type @Lusha in the prompt bar and select Lusha from the dropdown. Unlike Claude, Lusha does not activate automatically in every ChatGPT conversation. You must invoke it every time.

3

Add the opportunity context and send

Copy the prompt below, fill in the account, current contacts, and deal context, and send. Lusha verifies the people already involved, finds missing stakeholders, and recommends who to add next.

The prompt

Start from Lusha in ChatGPT or type @Lusha before sending.

@Lusha Build a buying group for this open opportunity.

ACCOUNT:
Company: [company name or domain]

CURRENT CONTACTS:
1. [Name] | [Title] | [Role in deal, if known]
2. [Name] | [Title] | [Role in deal, if known]
3. [Name] | [Title] | [Role in deal, if known]

DEAL CONTEXT:
What we sell: [one sentence describing your product]
Current stage: [discovery / demo / evaluation / proposal /
procurement / renewal / expansion]
Problem we are solving: [one sentence]
Known deal gap: [budget owner / executive sponsor /
technical evaluator / end users / procurement /
legal / unknown]

Using Lusha, do the following:

1. VERIFY CURRENT CONTACTS
   Confirm each current contact’s:
   - Current title
   - Company
   - Department
   - Seniority
   - Location
   - LinkedIn profile if available
   - Whether they appear to still be at the company

   Flag any contact who appears to have changed roles,
   changed companies, or no longer matches the opportunity.

2. IDENTIFY BUYING GROUP GAPS
   Based on the current contacts and deal context, identify
   which buying roles are already covered and which are missing.

   Check for:
   - Champion
   - Economic buyer
   - Executive sponsor
   - Technical evaluator
   - Day-to-day user
   - RevOps or operations owner
   - Procurement or finance influence
   - Legal or security influence, if relevant

3. FIND MISSING STAKEHOLDERS
   Find relevant contacts at the account who could fill the
   missing buying group roles.

   For each recommended contact, return:
   - Name
   - Current title
   - Department
   - Seniority
   - Location
   - LinkedIn profile if available
   - Verified business email availability
   - Direct or mobile phone availability
   - DNC status if available

4. CHECK ACCOUNT SIGNALS
   Check for recent company signals from the last 6 months.
   Prioritize signals that may affect this opportunity:
   - Hiring surges
   - Hiring surges by relevant department
   - Headcount increases or decreases
   - IT spend changes
   - Website traffic changes
   - Commercial activity news
   - Corporate strategy news
   - Financial events news
   - People news
   - Product activity news
   - Risk news

   Explain whether any signal makes the deal more urgent,
   riskier, or easier to expand.

5. PRIORITIZE WHO TO ADD NEXT
   Rank each recommended stakeholder:
   - Add now
   - Add after next call
   - Keep as backup
   - Not relevant yet

   Explain the reason in one sentence.

6. WRITE THE INTRO ASK
   Write one short message to the current champion asking
   to involve the next recommended stakeholder.

   Message:
   Under 90 words.
   Explain why adding this person helps the evaluation.
   Do not make it sound political or like you are going
   around the champion.
   Keep the ask collaborative and specific.

7. OUTPUT FORMAT
   Return:
   - Current contact verification
   - Buying group coverage map
   - Missing roles
   - Recommended stakeholders
   - Recent account signals
   - Who to add next
   - Intro ask to the champion
   - Deal risk note

Do not invent contacts, titles, emails, phone numbers,
or signals. If Lusha cannot verify a role or contact,
mark it as not found.

What you’ll get back

 

A verified buying group map, missing stakeholder list, and next-step message for your open opportunity. Here’s what the output looks like:

Open opportunity buying group — Lusha

FieldValue
Deal riskSingle-threaded · champion verified but no executive sponsor identified
Missing roleEconomic buyer · technical evaluator
Recommended stakeholderM.T. · VP Operations · likely budget influence
Verified dataBusiness email available · mobile available · DNC false
Recent account signalHiring surge in Operations · signal supports rollout urgency
Next moveAsk champion to include VP Operations in the next evaluation call

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own opportunity and account details to see live results.

 

Why use Lusha in ChatGPT to map an open opportunity

 

A single-threaded opportunity can look active right until it stalls. One contact may be engaged, but that does not mean budget is secured, technical validation is covered, or the person who owns the rollout has been involved.

Lusha helps turn the opportunity from a contact-led conversation into an account-led deal. The prompt verifies who is already involved, identifies which buying roles are missing, and finds relevant stakeholders at the same company. That gives reps a practical way to multi-thread without guessing titles or searching manually.

The signal layer adds timing. If the account is hiring in a relevant function, changing headcount, increasing IT spend, or showing commercial activity, the rep can use that context to explain why another stakeholder should join now. The goal is not to add people for the sake of adding people. It is to bring the right people into the deal before the process gets stuck.

Lusha data is sourced and used in accordance with Lusha’s Privacy Policy and Terms of Use. Lusha is GDPR compliant and covers contacts across North America, EMEA, and APAC.

FAQ

  • When should I use this prompt?

    Use it when an opportunity is active but depends on one or two contacts, when a deal has stalled, or before moving into evaluation, proposal, procurement, renewal, or expansion. It helps you see whether the right stakeholders are involved before the deal gets harder to move.

  • What if I only have one current contact?

    That is exactly when this prompt is useful. Add the one contact you have, describe the deal context, and ask Lusha to identify the missing buying roles and relevant stakeholders at the account.

  • Can this help with stalled deals?

    Yes. If a deal has gone quiet, the prompt can help verify whether your current contact is still in seat, identify missing stakeholders, and surface recent account signals that may create a better reason to re-engage.

  • Should I contact the new stakeholder directly?

    Not always. In many active opportunities, it is better to ask your champion to bring the right stakeholder into the conversation. The prompt includes a short intro ask so you can expand the buying group without making the champion feel bypassed.

  • What if Lusha cannot verify a buying role?

    The prompt tells ChatGPT to mark the role as not found rather than guessing. You can then refine the search by department, title, region, or seniority, or ask for adjacent roles that may influence the decision.

Related Prompts

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