Spot companies whose own website is gaining momentum. A traffic increase often reflects a product launch, a marketing push, or growing demand — signals of a company on the move, not just a company hiring.
Typical use case: Identify companies gaining traction before it shows up anywhere else.
What is a website traffic increase signal?
Website Traffic Increase is a Lusha company signal that tracks when a target company’s own website traffic grows over time. A sustained rise often points to a product launch, a marketing push, or new demand landing before it shows up in headcount or funding news. For sales, it’s a reason to reach out while the story’s fresh. For marketing, it’s a live signal for ABM targeting.
What Lusha detects
Lusha tracks changes in website traffic over time, distinguishing short-term spikes from sustained growth in demand.
Best for
- Marketing — Identify companies gaining market traction for ABM targeting.
- Sales — Prioritize accounts with growing demand for what they sell.
- RevOps — Feed traffic trend into fit and momentum scoring.
Turn this signal into action
Target companies on the way up
Build a prospect list of companies with sustained traffic growth over the last quarter.
Time outreach to momentum
Reach out while a company’s own growth story is fresh — it’s a natural opening line.
Score accounts by momentum, not just fit
Combine traffic trend with firmographic fit to prioritize accounts that are both a good match and actively growing.
Available data
- Current traffic level
- Historical traffic level
- Change percentage
- Trend direction
- Time window
Available in
API · MCP · Workspace (Enrichment).
Related signals
Website traffic decrease · Headcount increase · Company news
