The Challenge
After finding potential customers on LinkedIn, Bradley’s challenge was making contact. With 5% response rates to InMail messages, Bradley’s outreach efforts were stalled and many times reached a dead end when trying to reach out. During Corona – it became even more difficult to speak to prospects
The Solution
Using Lusha on Linkedin, Bradley is able to quickly locate and source potential customers’ direct dial information. From there, Bradley is able to reach out, make contact and add leads to his pipeline, resulting in 25% more closed deals.
“My key KPIs are based on meetings booked, and the outcome of those meetings.”
Before Lusha, Outreach Took Way Too Long
Oftentimes, he’d InMail prospects with few replies, or begin a lengthy sales cycle – having to pitch prospects through InMail, wait for interested replies, and then ask for a prospect’s phone number to continue followup. Bradley often found himself trapped on LinkedIn, reaching dead ends during his prospecting efforts.
As someone who is professionally measured on sales qualified leads, meetings booked vs. performed and overall pipeline generated – having access to a steady stream of available prospects, without the barriers of InMail – is key to the success of Bradley’s work.
Sales Cycles Fly By Thanks to Lusha
Now thanks to Lusha, Bradley is able to make the sales cycle go faster – quickly reaching out to prospects by telephone, qualifying them, and moving them to the next stage of the sales cycle.
“In sales, if you get a hold of a prospect by telephone it’s far more effective, rather than emailing or InMailing, typing an email, waiting for them to reply and getting back to them again, asking for their numbers. It’s just a much quicker sales process with Lusha.”
Since using Lusha, Bradley has significantly increased his pipeline – seeing an uplift of 50% more prospects.
“I’ve been able to reach 50% more prospects than I was prior to using Lusha.”
No more Dead End Emails and InMails
With Bradley seeing 50-60% accurate contact data for direct dials, Bradley is able to escape the dead end of emails and InMails that just don’t seem to get answers. With Lusha, Bradley is able to quickly reach a decision maker, speak to them about deVere Group’s financial services, and book meetings with interested prospects.
25% Higher Close Rates Thanks to Lusha
In addition to 50% more prospects reached and meetings books – Bradley is extremely satisfied with the end results – boasting 25% more closed deals since using Lusha.
“Lusha has increased my closed deals by 25% and I’ve recommended it widely amongst colleagues.”