“Before Lusha, we never hit any of those targets.”
Krish Kolluri is Director of Sales at FortuneTech, a software licensing and consulting firm based in Reading, England, with offices in Hyderabad, India. Founded in 2009, FortuneTech sells IT software and integration platforms to companies in the UK, India, and UAE—specializing as a WSO2 value-added reseller helping businesses become more connected, agile, and future-ready.
With 10-14 sales reps across multiple geographies, Krish’s team targets a specific challenge: finding the right contacts at companies that need integration solutions.
Target: 40 new leads per week.
Result before Lusha: Never hit it.
Before Lusha, we never hit any of those targets.
The problem wasn’t effort. SDRs spent astronomical amounts of time on LinkedIn. Manually searching for contacts. Conducting cold outreach. Trying to identify who’s who in target companies.
The result? Switchboards. Dead-end phone systems that blocked access to decision-makers.
Before Lusha, my team spent an astronomical amount of time on LinkedIn, searching for who’s who in a company, only to reach a switchboard.
Then Krish discovered Lusha. Not through marketing. Through competitive testing.
At his previous company, two teams ran a head-to-head evaluation. Lusha vs. a competitor. One-month subscriptions to both. Same vertical. Same persona. Specific industry targeting.
We bought a one-month subscription to Lusha and a competing solution, and researched a very specific industry vertical and persona, Lusha was the clear winner and within a week’s time we subscribed to a year with Lusha.
One week to decide. Lusha won. Team subscribed for a year.
That was four years ago. Krish has been using Lusha ever since.
Results at FortuneTech:
2X leads: 40 → 80 per week
7X meetings: Quarterly meeting volume increased dramatically
10 minutes: Training time for new users
4 years: Sustained usage validating consistent value
Now, Booking 35 meetings per quarter is easy-peasy with Lusha.
Asked to describe Lusha in one word: “Winner.”
Because when your team never hit their 40 lead/week target before, and LinkedIn research consumed astronomical time only to reach switchboards, finding infrastructure that doubles lead volume and 7X’s meetings changes everything.
The switchboard problem
FortuneTech’s sales process depends on direct conversations with decision-makers. IT integration platforms aren’t impulse purchases. They require:
Technical evaluation of capabilities
Integration planning with existing systems
Budget approval for enterprise software
Proof of concept before commitment
Those conversations don’t happen through switchboards.
“Astronomical amount of time” describes the research burden. Find target companies. Identify the right technical leaders. Search LinkedIn profiles. Try to piece together organizational structure. Hours per prospect.
Then call. Reach switchboard. Ask for the integration lead or technical director. Reception doesn’t know who handles IT integration platforms. Call transferred to generic voicemail. No callback. Dead end.
When your target is 40 new leads per week, and each prospect requires hours of LinkedIn research only to hit a switchboard dead end, the math doesn’t work.
Not “sometimes missed.” Not “fell short occasionally.” Never hit them.
The competitive test
At Krish’s previous company, the question arose: which prospecting tool actually works?
Two teams. One-month subscriptions to competing platforms. Head-to-head evaluation.
“Very specific industry vertical and persona” means controlled testing. Same target market. Same decision-maker profile. Apples-to-apples comparison.
One week into the one-month trial: decision made.
Why Lusha won:
Competitor’s data was “messy and not so accurate.”
Lusha provided “accurate and clean contact data, at speed.”
Whereas the competitors’ data was ‘messy and not so accurate’, Lusha provided accurate and clean contact data, at speed.
“At speed” matters for sales teams targeting 40 leads weekly. You can’t spend hours validating whether contact information works. You need data that delivers immediately.
Within one week, the team saw enough. Subscribed to Lusha for a year. That was at Krish’s previous company.
When he joined FortuneTech as Director of Sales? Brought Lusha with him. Four years later: still using it.
2X leads: from 40 to 80 per week
FortuneTech’s target: 40 new leads per week.
Before Lusha: Never hit it.
After Lusha: 80 per week.
Since implementing Lusha Extension, Kolluri’s team has doubled its new lead count, jumping from 40 to 80 new accounts per week.
That’s not 2X improvement over previous performance. That’s 2X over target while previously never hitting target at all.
The change wasn’t working harder. It was eliminating the switchboard problem.
With Lusha Extension, FortuneTech’s sales reps can quickly find direct phone numbers and email addresses of their prospects, bypassing gatekeepers and dead-end switchboards.
“Bypassing gatekeepers and dead-end switchboards” describes the workflow shift:
Before: Research on LinkedIn → Call → Hit switchboard → Dead end
After: Find prospect → Get direct number → Call mobile → Conversation
When your entire prospecting model depends on phone conversations about technical integration solutions, direct mobile access determines whether you hit targets.
7X more meetings: 35 quarterly becomes easy-peasy
Lead volume doubled. But leads don’t matter if they don’t convert to meetings.
Meeting volume: 7X increase per quarter.
And now, since using Lusha, my team now books 7x times more meetings per quarter.
7X means: if they booked 5 meetings quarterly before, they now book 35. Current meeting target: 35 per quarter.
Krish’s assessment: “Easy-peasy.”
“Easy-peasy” describes confidence. Not struggling to hit targets. Not stressing about whether the pipeline exists. 35 meetings quarterly feels achievable instead of impossible.
That confidence comes from infrastructure that works. When direct phone numbers bypass switchboards, and data accuracy means contacts actually exist, and LinkedIn research time drops dramatically, booking meetings becomes the bottleneck instead of finding contacts.
10 minutes: training that doesn’t slow onboarding
FortuneTech runs 10-14 sales reps. That team size creates onboarding challenges. New hires need to start producing quickly. Complex tools that require weeks of training slow ramp time.
Lusha training time: 10 minutes.
Even for a first time user, if I just train them for 10 minutes, they’re ready to rock and roll.
“Ready to rock and roll” means actually prospecting. Not “understanding the interface.” Not “comfortable with basic features.” Actively finding prospects and making calls.
For a Director of Sales managing 10-14 reps across UK and India offices, that training simplicity matters. No lengthy onboarding documentation. No multi-day training sessions. 10 minutes and they’re productive.
HubSpot integration: ending manual CRM entry
Before Lusha, FortuneTech’s CRM workflow looked like this:
Build prospect list → Manually input each lead into HubSpot → Mistype contact details → Waste hours on data entry
Kolluri’s team previously wasted hours manually inputting lead details into their CRM, oftentimes mistyping important contact details.
“Oftentimes mistyping” means data quality problems compounding over time. Wrong email addresses. Transposed phone digits. CRM full of contacts that don’t work.
With 100-lead lists, manual entry becomes unmanageable.
If my reps have built a list of 100 leads, how are they supposed to upload it to a CRM? I’ve got Hubspot, so with Lusha my leads are instantly added.
“Instantly added” describes the integration benefit. Not “export and import.” Not “copy and paste.” Direct sync from Lusha to HubSpot.
For sales teams targeting 80 leads weekly, that automation matters. Hours previously spent on manual data entry now spent having conversations. CRM stays clean without consuming rep time.
Optimization: impacting the whole sales cycle
Krish emphasizes one word repeatedly: optimization.
One thing I always loved about Lusha is the optimization.
What optimization means in practice:
Less time researching → More time selling
No switchboard dead ends → Direct mobile access
Instant CRM sync → No manual data entry
10-minute training → Fast onboarding
Accurate contact data → Higher connect rates
“Kolluri has been able to optimize and ‘impact his whole sales cycle’, by implementing Lusha’s prospecting tool, freeing up time for his reps to focus on other stages of the sales cycle such as booking meetings and securing deals.”
“Impact his whole sales cycle” means improvements cascade. When prospecting becomes efficient:
SDRs find contacts faster → More outreach per day
Connect rates improve → More conversations
Data quality increases → CRM accuracy rises
Training simplifies → New hires ramp faster
Meetings increase → Pipeline grows
With 10-14 sales reps, If I don’t have an intelligence tool like Lusha, I’m just flogging a dead horse.
“Flogging a dead horse” describes the alternative. Without accurate contact data that bypasses switchboards, sales reps work hard but produce nothing.
COVID advantage: mobile numbers reach people at home
COVID changed where people work. Office numbers stopped connecting to decision-makers. Executives working from home don’t answer desk phones in empty buildings.
But mobile numbers still work.
FortuneTech has been ‘phenomenally successful generating meetings in the last three months despite COVID-19’. With more people working from home than ever, there is a higher chance that prospects can be reached by their mobile devices.
“Phenomenally successful” during COVID validates Lusha’s mobile data quality. When traditional prospecting methods broke because offices emptied, direct mobile access kept working.
Lusha’s accurate mobile numbers are the reason that I will stick with Lusha for many years.
“Stick with Lusha for many years” suggests sustained competitive advantage. Other teams struggled when COVID eliminated office-based prospecting. FortuneTech’s mobile numbers kept connecting.
Super proactive cold-calling company: perfect fit
Krish describes FortuneTech’s approach: super proactive cold-calling company.
If you are a super proactive cold-calling company, you’ll get fantastic results like us.
“Super proactive cold-calling” means high-volume phone outreach. Not email sequences. Not LinkedIn messaging. Direct phone conversations with decision-makers.
For companies built on that model, contact data accuracy determines everything.
Email-focused companies can tolerate 60% accuracy. Send more emails. Some will connect. Phone-focused companies need working numbers or the entire model breaks.
FortuneTech’s results validate the fit:
Never hit 40 lead/week target before → 80 leads/week after
Meeting volume → 7X increase
Training time → 10 minutes
ROI → “Super easy” to generate
For super proactive cold-calling companies, Lusha’s value proposition aligns perfectly: accurate mobile numbers that bypass switchboards and connect to decision-makers directly.
Four years validates sustained value
Krish has used Lusha for four years. At two different companies.
That timeline matters for validation. Tools that work initially but degrade get replaced. Four years of sustained usage proves consistent value.
Timeline breakdown:
Previous company: Competitive test → Lusha won in 1 week → Team subscribed for year
Joined FortuneTech: Brought Lusha → Used for years → Still using today
Total usage: Four years continuous
Kolluri has been using Lusha Extension for four years now.
Sales tools face constant evaluation. New competitors enter. Features evolve. Team needs change. Platforms that survive four years at two different companies deliver real value.
The competitive test validation strengthens that proof:
Head-to-head evaluation → Lusha vs. competitor
Controlled testing → Same vertical, same persona
One week decision → Clear winner
Full year subscription → Immediate commitment
Four years later → Still using it
People who buy Lusha won’t regret it.
Coming from someone who’s tested competitors, used Lusha at multiple companies for four years, and doubled lead volume while 7Xing meetings, that endorsement carries weight.
When “winner” means infrastructure that works
Asked to describe Lusha in one word, Krish chose: “Winner.”
For a Director of Sales who tested Lusha against competitors and chose it within one week, “winner” describes competitive validation.
The results back that assessment:
Competitive test: Lusha beat competitor in 1 week
Lead volume: 2X increase (40 → 80 weekly)
Meeting volume: 7X increase quarterly
Target achievement: Never hitting 40/week → 80/week feels easy
Training time: 10 minutes to full productivity
CRM integration: Instant HubSpot sync
Data quality: Accurate mobile numbers that connect
Usage duration: 4 years across two companies
COVID performance: “Phenomenally successful” despite disruption
If you want to win sales, subscribe to Lusha.
“Win sales” connects directly to outcomes. Not “improve your prospecting.” Not “enhance your workflow.” Win deals.
For super proactive cold-calling companies targeting IT decision-makers in UK, India, and UAE markets, accurate mobile numbers that bypass switchboards change whether targets feel impossible or easy-peasy.
Krish’s team never hit their 40 lead/week target before Lusha. Spent astronomical time on LinkedIn research. Hit switchboards at every turn. Manually entered CRM data with frequent errors.
Tested Lusha vs. competitor head-to-head. Same vertical. Same persona. Lusha won in one week. Team subscribed for a year.
Four years later at FortuneTech: 80 leads weekly (2X target). 7X more meetings. 10-minute training. Instant HubSpot sync. COVID didn’t slow results—mobile numbers kept connecting when offices emptied.
From never hitting targets to “easy-peasy.” From astronomical LinkedIn time to 10-minute training. From switchboard dead ends to direct mobile access.
That’s what “winner” means when competitive testing proves it, and four years of results sustain it.
