The Goal
NEXTGEN aimed to streamline data management and prospecting processes, enhance data accuracy, and reduce manual effort. Their goal was to improve workflow efficiency, scale operations to support multiple vendors, and successfully expand into new markets like the US by leveraging reliable and comprehensive contact data solutions.
The Challenge
NEXTGEN struggled with inconsistent and inaccurate data, which hindered their ability to identify and connect with key decision-makers. Their manual data collection processes were time-consuming and labor-intensive, limiting their scalability and efficiency. Additionally, their existing tools lacked robust, updated, and detailed information, particularly for smaller companies, making it difficult to target niche markets effectively. These challenges created inefficiencies that slowed down their workflows and made it difficult to meet the needs of their vendors or achieve their market expansion goals.
“We’ve tested seven to eight different data tools rigorously, and Lusha stands out as one of the top two. The accuracy, especially for phone numbers, is around 90%, which is incredible. With Lusha, our team spends less time chasing invalid leads and more time on meaningful conversations.”
The Solution
Minh decided to use Lusha after conducting a rigorous evaluation of multiple data tools to address the challenges he faced. Recognizing the need for accurate, reliable, and scalable data solutions, Minh tested seven to eight different databases, focusing on their ability to deliver high-quality contact information and support diverse vendor requirements. Lusha stood out as one of the top-performing tools due to its 90% accuracy for phone numbers, ease of use, and ability to provide detailed information on small companies, which other platforms often overlooked.
“”Lusha delivers detailed data on small companies that other tools frequently overlook. This depth of information has been transformative, particularly when focusing on niche or emerging markets.”
The results
NEXTGEN has dramatically improved their lead identification process since implementing Lusha. Tasks that once required 2 to 3 weeks now take only 2 days, an efficiency gain that has proven critical for a business managing multiple vendors with unique needs. Additionally, the time to identify key decision-makers has been reduced by 50%, thanks to the accuracy and completeness of Lusha’s data. This has allowed the sales team to focus on meaningful outreach and has improved overall workflow performance.
“Lusha has dramatically reduced our lead identification time. What used to take us two to three weeks now takes just two days. This efficiency is critical for our business as we juggle multiple vendors with unique needs.”
Seamless Scaling for Vendor Success
With Lusha’s comprehensive data tools, NEXTGEN scaled their operations to cater to over 20 vendors across different regions and industries. The ease of managing complex requirements and the ability to rapidly expand their contact base proved pivotal in accelerating their US market strategy and driving growth.
“For our US market entry, Lusha was pivotal. In six months, we delivered 10 times more contacts than we could have with our previous tools. This efficiency made a massive difference in our go-to-market strategy.”
Simplifying Complexity for Global Operations
“The Lusha platform is incredibly intuitive and responsive. For a team like ours that works across multiple vendors and regions, having a tool that doesn’t lag and is easy to navigate is crucial. It allows us to scale operations without technical bottlenecks.”
Lusha is Empowering Businesses to Stay Ahead in a Crowded Market
“Lusha’s innovation aligns perfectly with our own mission to stay ahead of the market. Their consistent updates and new technologies keep us competitive and allow us to support our vendors more effectively.”
Lusha’s Costumer Support Feels Like Partnership
“The team at Lusha is proactive and always introducing new features that align with our goals. It feels like a true partnership rather than just a vendor relationship.”
