The Goal
Operatix was looking for a cold outreach and sales intelligence solution to enable their sales team to successfully cold call, book meetings with the right people, and get their clients in the front door with the buying committee.
The Challenge
Operatix operates a team of 200 SDRs who work on different outreach campaigns for clients. The hardest part of the team’s job is finding and identifying the relevant person, getting them on the phone, and creating that initial engagement. They tried out different solutions on the market like Cognism and DiscoverOrg but they didn’t deliver the contact and company information Operatix needed.
“We looked at a lot of different options like Cognism and other alternatives… DiscoverOrg wasn’t that good in Europe. When were going for departments like finance or marketing it didn’t provide us with what Lusha’s been able to.”
The Solution
Operatix’s lifeblood is contact details. For the past four years, Lusha has changed the game for their 200 SDRs. Lusha is providing them with what other alternatives couldn’t – the accurate contact details for their target accounts in Europe and outside of IT.
“Our lifeblood is contact details – we need to reach out and speak to people on the phone, and hands down Lusha’s been the best tool that’s enabled us to do that. Lusha is doing such a good job of providing what we need, it doesn’t really make sense to use anything else. ”
The Results
2X More meetings booked
Operatix’s sales team now crush their targets with 2X more meetings booked, and each SDR exceeding their KPIs with 30 meetings booked.
“With Lusha the results were immediate.
There were people we were never able to reach before because they were hidden behind a switchboard wall. In terms of the scope of people we can target and reach out to, and increase in meaningful conversations, it all just went up.”
“Our financial growth is largely down to Lusha.
It’s been a huge safety net for us during the pandemic. If we didn’t have Lusha we would have had a drop in results, whereas what we actually saw was an increase.”
“For anyone that does cold calling, Lusha’s direct contact information is worth more than gold. It’s the only thing that will determine your success.”
