Data management refers to the process of collecting, storing, organizing, analyzing, and maintaining vast volumes of sales-related information to support strategic decision-making, enhance sales performance, and optimize overall sales processes. It involves the systematic handling of data throughout its lifecycle, from data capture to disposal, with a primary focus on accuracy, security, and accessibility.
In the modern business landscape, data management plays a crucial role in empowering sales teams to meet their targets, improve customer relationships, and drive revenue growth. Sales operations professionals oversee this intricate process and ensure that the right data is available to the right stakeholders at the right time.
