See how Lusha
compares to your software
Get an in-depth breakdown of how other software compares to Lusha. Learn why Lusha is the best sales intelligence solution.
See how Lusha
Access the most accurate prospect data
280M+
Contact Business Profiles
187M
Verified Emails
159M
Verified Phones
How does Lusha compare to ZoomInfo?
- Data Quality: Lusha’s data is proprietary, first-party, and verified, with high compliance standards.
- AI Recommendations: Lusha provides AI-based lead recommendations daily, matched to your ideal customer profile (ICP). ZoomInfo offers intent-based recommendations that require manual sorting.
- Pricing & Credits: Lusha has a flexible credit system where you only pay for what you need, such as emails or phone numbers. ZoomInfo has a higher entry cost.
- Ease of Use: Lusha is “simple by design” with a no-setup, no-learning-curve approach. ZoomInfo is an all-in-one platform with a steep learning curve that is better suited for organizations with time and resources to manage it.
- Integrations: Lusha is built to integrate seamlessly with tools you already use, giving you the freedom to build a unique workflow. ZoomInfo offers a wide range of integrations, but they can be complex to set up.
Database size
Over 280 million verified contacts
Over 321 million
Data Quality
First-party, proprietary verified data
Mixed sources
Privacy & compliance
Compliant with GDPR, CCPA
Standard compliance
AI Recommendations
Daily AI-driven leads tailored to your ICP
intent-based recommendations
Ease of Use
No setup or learning curve
Steep learning curve
Integrations
Integrates with Salesforce, HubSpot, Outreach, and others
Complex 3rd parties setup
Pricing
Flexible, cost-efficient
Higher entry cost
Database size
Lusha
Over 280 million verified contacts
ZoomInfo
Over 321 million
Data Quality
Lusha
First-party, proprietary verified data
ZoomInfo
Mixed sources
Privacy & compliance
Lusha
Compliant with GDPR, CCPA
ZoomInfo
Standard compliance
AI Recommendations
Lusha
Daily AI-driven leads tailored to your ICP
ZoomInfo
intent-based recommendations
Ease of Use
Lusha
No setup or learning curve
ZoomInfo
Steep learning curve
Integrations
Lusha
Integrates with Salesforce, HubSpot, Outreach, and others
ZoomInfo
Complex 3rd parties setup
Pricing
Lusha
Flexible, cost-efficient
ZoomInfo
Higher entry cost
How is Lusha compare to Cognism?
Cognism is a global B2B data platform designed for outbound prospecting, offering international contact coverage and CRM integrations. It’s best suited for mid-to-large sales teams targeting EMEA and APAC.
While it supports complex prospecting workflows, it lacks Lusha’s ease of use and enrichment depth. Its higher pricing and steeper learning curve make it less ideal for teams prioritizing fast adoption and efficient day-to-day execution.
Database size
More than 280 million verified contacts
~440M contacts & 100M companies
Data Quality
Proprietary, first-party verified data
Hybrid data (first- & third-party ), less transparent
Privacy & compliance
Compliant with GDPR, CCPA, ISO 27701, and SOC 2.
Fully compliant
AI Recommendations
AI-driven daily lead recommendations tailored to your ICP
Limited and rely on manual filters
Ease of Use
Built for simplicity — no setup, no learning curve.
Requires onboarding, more complex workflows
Integrations
Salesforce, HubSpot, Outreach, and more
Doesn’t support Zoho integration
Pricing
Tailored solutions for businesses of any size.
️Higher starting price, less flexibility
Database size
Lusha
More than 280 million verified contacts
cognism
~440M contacts & 100M companies
Data Quality
Lusha
Proprietary, first-party verified data
cognism
Hybrid data (first- & third-party ), less transparent
Privacy & compliance
Lusha
Compliant with GDPR, CCPA, ISO 27701, and SOC 2.
cognism
Fully compliant
AI Recommendations
Lusha
AI-driven daily lead recommendations tailored to your ICP
cognism
Limited and rely on manual filters
Ease of Use
Lusha
Built for simplicity — no setup, no learning curve.
cognism
Requires onboarding, more complex workflows
Integrations
Lusha
Salesforce, HubSpot, Outreach, and more
cognism
Doesn’t support Zoho integration
Pricing
Lusha
Tailored solutions for businesses of any size.
cognism
️Higher starting price, less flexibility
How does Lusha compare to Apollo?
Apollo is an all-in-one sales platform focused on high-volume outreach. While it offers many tools at a lower price, its focus on quantity over data quality can impact targeting accuracy. while Lusha provides verified, compliant data with ease of use – ensuring fast, reliable prospecting.
Database size
A database of 280M+ verified contacts
Over 270 million contacts
Data Quality
Proprietary, first-party verified data
Relies on scraping, 3 rd party sources and user-contributed data - less consistent
Privacy & compliance
Certified for GDPR, CCPA, ISO 27701 & SOC 2 compliance
Limited compliance; no GDPR cert; low transparency; collects extra data
AI Recommendations
Auto ICP-matched recommendations
Basic, lack s advanced insights
Ease of Use
Plug-and-play, no training needed
Training needed, manual management
Integrations
Integrates with Salesforce, HubSpot, Outreach, and others
SF, HS, E mail, Link edIn and Zapier.
Pricing
Flexible, cost-efficient
Lower starting price, but costs increase with feature access and user count
Database size
Lusha
A database of 280M+ verified contacts
Apollo
Over 270 million contacts
Data Quality
Lusha
Proprietary, first-party verified data
Apollo
Relies on scraping, 3 rd party sources and user-contributed data - less consistent
Privacy & compliance
Lusha
Certified for GDPR, CCPA, ISO 27701 & SOC 2 compliance
Apollo
Limited compliance; no GDPR cert; low transparency; collects extra data
AI Recommendations
Lusha
Auto ICP-matched recommendations
Apollo
Basic, lack s advanced insights
Ease of Use
Lusha
Plug-and-play, no training needed
Apollo
Training needed, manual management
Integrations
Lusha
Integrates with Salesforce, HubSpot, Outreach, and others
Apollo
SF, HS, E mail, Link edIn and Zapier.
Pricing
Lusha
Flexible, cost-efficient
Apollo
Lower starting price, but costs increase with feature access and user count
Top-rated by sales pros across teams of every size
More comparisons
Compare Lusha with other leading sales intelligence platforms
Lusha Automations FAQ
How accurate is Lusha’s data?
Lusha’s database is industry-leading, with 95% email accuracy and 90% phone accuracy. Data is verified continuously using proprietary methods, public sources, and live market signals to ensure CRM records stay fresh and reliable.
Is Lusha's data GDPR and CCPA compliant?
Yes, we are fully committed to the GDPR & CCPA requirements. Our GDPR and CCPA compliance is validated by two third party accrediting bodies, Trust and ePrivacy.
What makes Lusha different from other sales intelligence platforms?
Unlike static databases, Lusha combines 280M verified contacts with real-time signals, automation workflows, and conversation intelligence. With tools like the Signals API and MCP, Lusha doesn’t just give you data—it streams qualified prospects daily, syncs them into your CRM, and powers AI-driven sales workflows.
Who uses Lusha?
Lusha is trusted by 1M+ sales professionals and RevOps teams worldwide, from fast-scaling startups to enterprise organizations.
BDRs & SDRs use it to book more qualified meetings.
Sales leaders use it to coach teams with real conversation insights.
RevOps teams rely on it to keep CRM data accurate and workflows clean.
Marketing teams use it to enrich contacts for sharper targeting.
