ZoomInfo is the enterprise standard in B2B contact data, and its own data page shows why: 500M+ professional profiles, 135M+ direct dial numbers, 300M+ verified emails, and published hit rates of 96% for business email, 87% for mobile, and 72% for direct dial (zoominfo.com/data, checked September 15, 2026). What its site does not show is a price. Every paid plan is “Contact sales,” the free entry point is ZoomInfo Lite, and the trial is seven days (zoominfo.com/pricing). ZoomInfo also publishes coverage for North America as a whole, 157.8M+ contacts and 77.7M+ mobile numbers, but not for the United States on its own.
If you sell in the US, run a team smaller than ZoomInfo’s plans are built for, or want to see a price and a coverage figure before you talk to anyone, this guide covers 10 ZoomInfo alternatives in 2026. Every product, pricing, accuracy, and coverage fact is taken from the vendor’s own live site on September 15, 2026, and linked. Where a vendor does not publish a figure, we say so.
Two names you may be looking for are not on the list. Clearbit is now HubSpot’s built-in enrichment, included with paid HubSpot plans rather than sold on its own (clearbit.com). LinkedIn Sales Navigator publishes its prices, $119.99 a month for Core, and provides no phone numbers or verified emails on any tier (LinkedIn compare plans), so it pairs with a data provider rather than replacing one.
What each vendor publishes about US data
| Vendor | US coverage figure on its site | Phone accuracy or hit rate on its site | Prices on its site |
| ZoomInfo | North America only: 157.8M+ contacts | Yes: mobile 87%, direct dial 72% | No |
| Lusha | Yes: 87.8M US contacts, by contact location | Yes: 86% phone, 98% email, with method | Yes, plus free plan |
| Apollo.io | No | Partial: “under 1% invalid direct phone numbers” | Yes, plus free plan |
| Cognism | No | Connect-rate claim, no percentage | No |
| UpLead | No | Email only: 95% | Yes, plus trial |
| Lead411 | No | No | Plan names and overage rates, no base price |
| Seamless.AI | No | No | No |
| 6sense | No | No | No, free plan of 50 credits |
| Clay | No (routes to other providers) | No | Yes, plus free plan |
| LeadIQ | No | No | Calculator, plus free plan |
| RocketReach | No | No | Page did not render on check date |
Checked against each vendor’s own site on September 15, 2026. “No” means the figure is not published on the vendor’s site, not that the vendor lacks the data.
1. Lusha
Lusha is the alternative if you sell in the US and want to see the numbers before you buy. It is the only vendor on this page that publishes a United States coverage figure: 87.8M US contacts, counted by the contact’s recorded location rather than the employer’s headquarters, with the update date on the page (lusha.com/data). It publishes email and phone accuracy with the method, publishes plans and prices, and starts with a free plan that needs no credit card. In a test of five US ICPs run on both platforms on 11 August 2026, Lusha returned twice as many US contacts with a direct phone number as ZoomInfo.*
Best Features
- 515M+ business contacts overall, 87.8M in the United States.
- 165M+ verified emails.
- Published accuracy with method: 98% email, 86% phone, on lusha.com/data.
- 26 live buying signals: funding, hiring surges, job changes, and more, refreshed weekly.
- GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe Responsible AI.
- Continuous CRM enrichment for Salesforce and HubSpot.
- MCP server and API: the same data in Claude, ChatGPT, n8n, Make, and your own agents.
- Plans and prices published; Free plan with no credit card.
- Chrome extension for LinkedIn and the web.
Pricing
Published on lusha.com/pricing. Free is a permanent plan with a monthly credit allowance; Pro and Premium are self-serve with monthly or annual billing; Scale is an annual agreement built with the team. An email reveal costs 1 credit and a phone reveal costs 5.
Lusha vs ZoomInfo: Who is better?
Both publish accuracy figures, which puts them in a group of three on this page. The differences you can verify today: ZoomInfo publishes no prices and no US-only coverage figure; Lusha publishes both. ZoomInfo’s stated database is larger, 500M+ profiles against 515M+. In the August 2026 coverage test, Lusha returned 2x the US contacts with a direct phone number and ZoomInfo led on work email fill rate; accuracy was not tested.* If your team buys through procurement and needs org charts and intent at enterprise scale, ZoomInfo. If you sell in the US, want a price you can see, and want to start today, Lusha.
- See a detailed comparison of ZoomInfo vs Lusha.
2. Apollo.io
Apollo.io is the alternative for teams that want the database and the email sequencing in one product, with prices they can see. Apollo publishes Free at $0, Basic at $49, Professional at $79, and Organization at $119 per user per month on annual billing (apollo.io/pricing).
Best Features
- 240M+ contacts and 30M+ companies, per Apollo’s data page.
- Apollo states “98% email accuracy” and “less than 1% invalid direct phone numbers.”
- Built-in sequencing; US dialer from the Professional plan.
- Free plan with 900 credits a year.
- ISO 27001, SOC 2, GDPR stated on the data page.
- MCP server for Claude and ChatGPT on any plan.
- Apollo publishes no US coverage figure; its site directs you to run a search by region.
Pricing
Published: $0, $49, $79, $119 per user per month on annual billing; monthly billing is higher.
Apollo.io vs ZoomInfo: Who is better?
Apollo publishes prices and bundles sending; ZoomInfo publishes hit rates and regional coverage and bundles neither. For an SMB that wants to start this week and email from the same tool, Apollo. For US phone coverage stated as a number, neither publishes one; see Lusha above.
- Click for a deeper look at Apollo vs Lusha.
3. Cognism
Cognism is the alternative for teams selling into Europe as well as the US, and for teams whose legal review runs long. Pricing is quote-based with no free plan (cognism.com/pricing).
Best Features
- 10M+ phone-verified contacts, which Cognism says it verifies by calling, per cognism.com/diamond-data.
- Cognism states a 3x connect rate for those numbers; it publishes no percentage accuracy figure.
- Do Not Call screening against US, UK, and other national lists.
- ISO 27001, ISO 27701, SOC 2 Type II, GDPR, CCPA on its security page.
- No sequencing, no dialer. No US coverage figure published.
Pricing
Quote-based. No free plan. Data sample on request.
Cognism vs ZoomInfo: Who is better?
Both are quote-based. Cognism publishes the longer compliance list and screens against Do Not Call lists; ZoomInfo publishes hit rates and North America coverage. For a US-first SMB, neither shows a price, so the decision is which procurement conversation you’d rather have.
- See how Cognism compares to Lusha.
4. UpLead
UpLead is a data-only alternative with public prices and a guarantee. Essentials is $99 a month and Plus is $199 a month, or $74 and $149 on annual billing, with a 7-day trial of 5 credits (uplead.com/pricing).
Best Features
- “95% data accuracy” stated on the pricing page; the guarantee is worded around email verification.
- One credit = one contact, including email and mobile direct dial.
- Technographic search across 16,000+ technologies.
- Monthly plans with no contract.
- No sequencing, no dialer. UpLead publishes no phone accuracy figure, no US coverage figure, and no certifications on its pricing page.
Pricing
Published: $99 and $199 monthly, $74 and $149 annual, Professional by quote.
UpLead vs ZoomInfo: Who is better?
UpLead publishes prices and a guarantee; ZoomInfo publishes hit rates and coverage. An SMB building clean lists picks UpLead. A team that calls picks a vendor that publishes a phone figure.
- Click for a deeper look at Lusha vs UpLead
5. Lead411
Lead411 sells on unlimited views. Its pricing page lists unlimited email and direct phone number views with a monthly export allowance, a 7-day trial of 50 exports, and per-export overage rates, but no monthly dollar price for the plans themselves (lead411.com/pricing).
Best Features
- Unlimited direct phone number views on the Basic Plus Unlimited plan, with 200 exports a month.
- “Double verified direct dials” and “human verified” phone numbers stated on the pricing page; no percentage published.
- Reach, a built-in email and phone sequencer, included on all plans.
- Bombora intent on Pro and Enterprise annual plans.
- 25+ CRM integrations. No US coverage figure and no certifications published on its pricing or home page.
Pricing
Plan names and overage rates published; base prices not on the live page.
Lead411 vs ZoomInfo: Who is better?
Lead411’s unlimited-view model removes the credit anxiety of an export-based plan, and it includes a sequencer. ZoomInfo publishes far more about its data. For an SMB that dials all day and hates counting credits, Lead411 is worth a trial; ask for the phone accuracy figure, because the site does not state one.
6. Seamless.AI
Seamless.AI is a large database with emailing and an AI dialer built in. Its pricing page lists Free, Pro, and Enterprise, with both paid tiers marked “Contact sales” (seamless.ai/pricing).
Best Features
- 1.3B+ verified contacts and 414M+ mobile numbers, per Seamless.AI’s platform overview.
- Real-time search engine that researches contacts as you search.
- Built-in emailing and AI dialer.
- SOC 2 Type II stated on its site.
- MCP server plus Claude and ChatGPT apps.
- Seamless.AI publishes no accuracy figure and no US coverage figure.
Pricing
Free plan with 50 credits. Pro and Enterprise by contact sales.
Seamless.AI vs ZoomInfo: Who is better?
Both are contact-sales for paid plans. Seamless.AI’s stated database is larger and it includes a dialer; ZoomInfo publishes hit rates and coverage and Seamless.AI publishes neither. If you are leaving ZoomInfo for price transparency or verifiable accuracy, Seamless.AI does not solve that.
7. 6sense
6sense is an intent and account-intelligence platform that also sells contact data. Its FAQ states it provides “business email addresses and direct phone numbers” for key personas, on a credit model with a free plan of 50 credits a month and no public prices (6sense.com).
Best Features
- 750M+ B2B buyer profiles, 111M+ verified business emails, 75M+ companies, per 6sense’s site.
- Predictive account scoring and intent across 500B+ monthly signals.
- Chrome extension, bidirectional CRM enrichment, MCP server.
- 6sense publishes no accuracy figure and no US coverage figure.
Pricing
Credit-based; free plan of 50 credits a month; paid plans by quote.
6sense vs ZoomInfo: Who is better?
These are the two most alike on this page: enterprise, intent-led, quote-based. 6sense leads with account prediction; ZoomInfo leads with the database and publishes hit rates. Neither is an SMB purchase.
8. Clay
Clay is not a database. It is a workflow tool that buys data from 200+ providers through waterfall enrichment and lets you build logic on top (clay.com/pricing).
Best Features
- Waterfall enrichment across 200+ providers, Lusha included, so a record is tried against several sources in order.
- Public prices: Free with 100 data credits; Launch $185 a month ($167 annual); Growth $495 a month ($446 annual); Enterprise by quote.
- Unlimited seats; native Sequencer; CRM sync on Growth and above; MCP.
- Clay publishes no accuracy or coverage figure; both depend on the providers you route through.
Pricing
Published, usage-based, from free.
Clay vs ZoomInfo: Who is better?
Different products. ZoomInfo is a database. Clay calls databases and builds workflows around the results. A RevOps team that wants control over which provider fills which field picks Clay and then chooses providers that publish their US figures.
9. LeadIQ
LeadIQ is built for reps who prospect in LinkedIn Sales Navigator and want the record in the CRM in one click (leadiq.com).
Best Features
- Chrome extension that captures a contact from LinkedIn and syncs it to Salesforce natively, and to HubSpot, Outreach, and Salesloft.
- SOC 2 Type II and GDPR stated on its site.
- Free plan; paid plans priced through an on-site calculator.
- MCP for natural-language search. No native sequencer or dialer.
- LeadIQ publishes no accuracy figure and no US coverage figure.
Pricing
Free plan, then Essential, Pro, and Enterprise through an on-site calculator.
LeadIQ vs ZoomInfo: Who is better?
LeadIQ is a capture layer over LinkedIn and the CRM for individual reps; ZoomInfo is a data platform for the team. Small teams already paying for Sales Navigator pick LeadIQ.
10. RocketReach
RocketReach is a lookup tool built around a browser extension and an API, describing coverage of 700M+ professionals (rocketreach.co).
Best Features
- 700M+ professionals, per RocketReach’s site description.
- Five free lookups, no credit card.
- Browser extension and API; bulk lookups.
- ISO 27001 and SOC 2 stated on its security post.
- RocketReach publishes no accuracy or US coverage figure. Its pricing page did not render for verification on September 15, 2026.
Pricing
See rocketreach.co/pricing for current plans.
RocketReach vs ZoomInfo: Who is better?
RocketReach is the lighter tool: look someone up, get the contact, move on. No signals, no sequencing. Recruiters and one-off researchers pick RocketReach; sales teams running outbound pick a data provider above.
- Compare RocketReach vs Lusha
How to compare providers for US contacts
Four questions, each answerable from a vendor’s own site in five minutes. Does it publish a US coverage figure? On this page, only Lusha does; ZoomInfo publishes North America. Does it publish a phone accuracy figure or hit rate? ZoomInfo and Lusha do; Apollo publishes an invalid-rate statement; the rest publish none. Does it publish prices? Apollo, UpLead, Clay, and Lusha do. Can you start without a sales call? Apollo, UpLead, Clay, LeadIQ, 6sense, Seamless.AI, RocketReach, and Lusha all have a free plan or trial; ZoomInfo has Lite and a seven-day trial; Cognism has neither. A vendor that answers all four in public is a vendor you can hold to its numbers.
*Coverage figures from a test of five US ICPs on both platform interfaces, 11 August 2026. Quantity and fill rate only: accuracy not tested. ZoomInfo led on work email fill rate in the same test. Full methodology and results.
All vendor facts in this article were checked against each vendor’s own live website on September 15, 2026. Vendors change pricing and claims without notice; follow the links to confirm before you buy.
