6Sense is a leading ABM (account-based marketing) and B2B sales intelligence platform, known for its AI-driven intent data, predictive analytics, and deep account insights. But for many businesses, 6Sense can feel overwhelming, expensive, or too complex for smaller teams. If that sounds like you, you’re not alone. Whether you’re looking for a more intuitive platform, […]
6Sense is a leading ABM (account-based marketing) and B2B sales intelligence platform, known for its AI-driven intent data, predictive analytics, and deep account insights. But for many businesses, 6Sense can feel overwhelming, expensive, or too complex for smaller teams. If that sounds like you, you’re not alone. Whether you’re looking for a more intuitive platform, budget-friendly option, or better data visibility, this guide will introduce 10 of the best 6Sense alternatives in 2025.
10 Top Alternatives to 6Sense for Sales and Marketing Teams
1. Lusha
Lusha is a great 6Sense alternative if you’re looking for more full-funnel capabilities — from prospecting to outreach. Lusha is a sales streaming platform that grows your pipeline by providing an endless stream of AI-based recommended leads, all matched to your ICP – so you can focus on just selling.
Best Features:
- Verified Data – First-party, proprietary, and fully verified.
- Ease of Use – Plug-and-play setup, no learning curve.
- Fast and friendly support team.
- Smart AI Recommendations – leads matched to ICP automatically.
- Dynamic AI Playlists – Prospect lists that grow and update on their own.
- Hands-Free Outreach – Automate entire outreach sequence.
- Integrations – Works smoothly with Salesforce, HubSpot, Outreach, and more.
- Compliance – Fully certified: GDPR, CCPA, SOC 2, ISO27701.
- Real-Time Buying Signals – Instantly spot high-intent prospects with built-in job changes and intent alerts.
- AI-Powered Alerts – Stay ahead with intent, tech stack, and role change notifications.
- No Hidden Costs – Clear, transparent pricing with everything included.
- Chrome extension for LinkedIn prospecting
Pricing Information:
Lusha offers a Free tier and several paid options (Pro, Premium), billed per user. Custom Enterprise packages are available with advanced usage.
Lusha vs 6Sense: Who is better?
Lusha is better for sales teams that prioritize fast, accurate contact data over predictive analytics. If you don’t need 6Sense’s full ABM suite, Lusha is a simpler, more affordable alternative.
2. ZoomInfo
ZoomInfo is one of the most direct competitors to 6Sense, offering a wide array of tools for sales, marketing, and go-to-market teams. It combines deep contact databases with intent data, account insights, and automation tools — making it ideal for enterprises looking to run advanced revenue operations.
Best Features:
- Org charts, technographics, and firmographics
- Real-time buyer intent signals
- Engagement and workflow automation
- Advanced lead scoring and enrichment
Pricing Information:
ZoomInfo uses custom, quote-based pricing, with bundles depending on the features and number of users. No free plan is available.
ZoomInfo vs 6Sense: Who is better?
ZoomInfo matches 6Sense in data depth and offers stronger contact enrichment. However, 6Sense is often better for AI-powered pipeline prediction.
3. Apollo.io
Apollo.io is a cost-effective 6Sense alternative for sales teams that want all-in-one outreach capabilities. While it doesn’t offer the same level of AI prediction or account orchestration, it combines a large contact database with email sequencing, dialing, and CRM sync in a single platform.
Best Features:
- Built-in email and call outreach tools
- Access to over 270M contacts
- Lead scoring and intent tracking
- CRM integrations (Salesforce, HubSpot)
Pricing Information:
Apollo has a Free plan with daily usage limits and paid tiers with more features. Enterprise pricing is available upon request.
Apollo.io vs 6Sense: Who is better?
Apollo is better for outbound prospecting teams that want one tool for lead generation and engagement. For full-funnel ABM, 6Sense is more powerful — but Lusha (or Apollo) is more agile and budget-friendly.
4. Cognism
Cognism is a great alternative to 6Sense if you’re targeting EMEA or need GDPR-compliant data. Like 6Sense, it offers intent data and B2B intelligence — but its strength lies in phone-verified contacts and regulatory compliance, especially in Europe.
Best Features:
- Phone-verified, GDPR-safe contact data
- Intent signals from Bombora
- Account targeting and enrichment
- Seamless CRM and sales stack integrations
Pricing Information:
Cognism offers custom quotes based on regions, features, and user seats. No free version is offered.
Cognism vs 6Sense: Who is better?
Cognism is better for compliant prospecting in regulated markets. It lacks some of 6Sense’s orchestration features but wins on data cleanliness.
5. Leadfeeder (now Dealfront)
Leadfeeder, recently rebranded as Dealfront, is a smart 6Sense alternative for marketing teams who want to uncover anonymous website visitors. It’s ideal for inbound-focused teams that want to see who’s engaging before they fill out a form.
Best Features:
- Identify anonymous companies visiting your website
- Track lead behavior and trigger CRM actions
- Strong integrations with Google Analytics, CRMs
- GDPR-compliant with strong EMEA support
Pricing Information:
Free plan available with limited data; paid plans scale based on website traffic and user features.
Leadfeeder vs 6Sense: Who is better?
Leadfeeder is better for inbound lead intelligence. It lacks 6Sense’s predictive and orchestration power, but for website visitor tracking and account discovery, it’s a powerful niche tool.
6. Clearbit
Clearbit is a compelling 6Sense competitor for RevOps and marketing teams focused on real-time enrichment and web personalization. While it doesn’t do ABM orchestration, Clearbit helps you know who’s engaging and tailors the user experience in real time.
Best Features:
- Reveal company data on anonymous visitors
- Enrich lead forms automatically
- Slack and CRM notifications
- Built-in integrations with Salesforce, Segment, Marketo
Pricing Information:
Pricing is based on API usage or feature modules. Most plans require a sales consultation.
Clearbit vs 6Sense: Who is better?
Clearbit is better for inbound personalization and real-time marketing workflows. 6Sense provides broader ABM execution, but Clearbit is lighter, faster, and more affordable for lean teams.
7. Slintel (by 6sense)
Slintel, now part of 6Sense, still functions as a standalone offering for businesses wanting technographics and firmographic targeting without the full 6Sense platform. It’s perfect for sales teams doing ICP-based prospecting.
Best Features:
- Technographic and firmographic filters
- Intent data and buyer research tools
- Account-based prospecting insights
- CRM sync and scoring
Pricing Information:
Custom enterprise pricing only, typically bundled within 6Sense’s broader platform.
Slintel vs 6Sense: Who is better?
Slintel offers a more focused, lightweight approach compared to full 6Sense ABM orchestration. Ideal if you want the data without the platform complexity.
8. Demandbase
Demandbase is a direct competitor to 6Sense in the ABM space, targeting large enterprises with complex buying cycles. It offers end-to-end ABM tools including advertising, website personalization, and pipeline forecasting.
Best Features:
- Advanced intent and behavioral signals
- Website personalization tools
- AI-based pipeline prediction
- Native CRM integrations and ABM dashboards
Pricing Information:
Demandbase uses a quote-based pricing model tailored to enterprise needs. No free plan available.
Demandbase vs 6Sense: Who is better?
Demandbase and 6Sense are neck-and-neck at the enterprise level. Demandbase may win on ad capabilities, while 6Sense leads in pipeline intelligence. For simpler use cases, both can be overkill.
9. MadKudu
MadKudu is a good alternative to 6Sense for SaaS companies focused on product-led growth. It specializes in lead scoring based on behavioral data, helping you qualify signups and automate routing to sales.
Best Features:
- Predictive lead scoring using product usage
- Revenue-based ICP models
- Salesforce and Segment integrations
- Lead prioritization for PLG companies
Pricing Information:
Custom pricing based on usage and company size. No public free tier, though pilot programs are available.
MadKudu vs 6Sense: Who is better?
MadKudu is a better fit for SaaS teams running PLG motions. It’s leaner than 6Sense and more focused on conversion-stage scoring. For full ABM orchestration, 6Sense is still king.
10. RollWorks
RollWorks is a strong 6Sense alternative for growth-stage B2B companies looking to scale ABM without the enterprise price tag. It provides account targeting, display ads, and sales insights in a more modular platform.
Best Features:
- Account targeting and segmentation
- Intent and engagement scoring
- Multi-channel ad campaigns
- Salesforce and HubSpot integrations
Pricing Information:
RollWorks offers multiple pricing tiers, including starter plans for small teams and custom quotes for larger organizations.
RollWorks vs 6Sense: Who is better?
RollWorks is more budget-friendly and easier to implement than 6Sense. For teams looking to dip into ABM without going all-in, it’s a great option — especially when paired with tools like Lusha for contact data.
6Sense Alternatives FAQs
What is the best 6Sense alternative?
Lusha is the best 6Sense alternative for most sales teams needing accurate B2B contact data without the heavy price or complexity of an ABM suite.
Why do businesses look for 6Sense alternatives?
Businesses often switch from 6Sense due to its high cost, long onboarding cycles, and overly complex features that may exceed current needs.
What criteria should I consider when choosing a 6Sense alternative?
Consider your team size, marketing maturity, intent data needs, CRM compatibility, and how much orchestration you really need.
Which 6Sense alternative is best for startups and small businesses?
Lusha, Apollo.io, and RollWorks are top picks for SMBs — offering faster onboarding, lower pricing, and essential ABM or outreach features.
Why is Lusha better than 6Sense?
Lusha is easier to use, more affordable, and delivers high-quality, ready-to-use contact data. It’s perfect for teams that want to skip complex setups and start generating leads quickly.
How accurate is 6Sense’s intent data?
6Sense’s intent signals are highly regarded but depend heavily on data partnerships and user behavior tracking. Some users may find signals too broad or generic without proper tuning.
What should I consider before switching from 6Sense?
Review which 6Sense features your team actually uses. If you’re not leveraging predictive scoring, orchestration, or pipeline analytics, a simpler solution like Lusha or Apollo might save budget and time.
