Spray-and-pray outreach wastes time. To build pipeline that converts, reps need to understand their target accounts before hitting send. By combining Lusha’s verified data with public signals, you can enrich accounts, map stakeholders, and prioritize outreach that actually lands.
How the workflow works
Workflow:
Define your target accounts (CSV, CRM, or lists).
Research accounts with public and signal data (job changes, funding, tech installs, growth trends, previous engagement).
Enrich with verified contacts from Lusha.
Match buying committee members to ICP roles.
Save enriched accounts and contacts into CRM/List.
Personalize outreach with context from signals.
Result: reps spend less time chasing dead ends and more time engaging with accounts that fit your ICP and show buying triggers.
The value for RevOps and Sales
- BDRs/SDRs: Stop guessing — target accounts backed by real signals and verified data.
- AEs: Get context on the full buying committee before your first call.
- RevOps: Standardize research steps across the team and feed only enriched, qualified accounts into the CRM.
Example automation: Zapier recipe
Trigger: New account added to target list (CSV/CRM/Sheets)
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Action: Lusha API → enrich with company and contact details
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Action: Pull public signals (funding, tech stack changes, job postings)
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Action: Auto-update CRM with enriched account + buying committee
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Action: Create outreach tasks for BDR/AE with signal context
KPIs to track
- % of target accounts enriched with verified data
- Buying committee coverage per account
- Meetings booked per researched account
- Win rate on researched vs. non-researched accounts
Best practices
- Always enrich with Lusha first before layering other sources.
- Define a clear ICP decision tree to guide research (size, vertical, tech stack, hiring trends).
- Automate research steps so reps aren’t stuck copy-pasting signals.
- Feed insights back into CRM — research is wasted if it lives in a spreadsheet.
