* Perform research on current benchmark trends and audience preferences * Design and implement social media strategy to align with business goals * Set specific objectives and report on ROI * Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) * Monitor SEO and web traffic metrics * Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency * Communicate with followers, respond to queries in a timely manner and monitor customer reviews * Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) * Suggest and implement new features to develop brand awareness, like promotions and competitions * Stay up-to-date with current technologies and trends in social media, design tools and applications