Cairo scope is a marketing and advertising agency, Our aim is to advertise through our media products. We started by a printable weekly tabloid “ al kahera raih gai” as a first step. The idea started when we decided to look at Egypt from a different point of view; a more positive perspective beyond the gloomy news we come across everyday. As a first step we are targeting the Egyptian community, inspire them and reawaken the spirit. We are the first newspaper operated by youth and for youth, our readers are the content creators. It is very challenging to attract the audience to our newspaper in an era where digital media is dominant, However we have a vision in our choice for the topics. We are presenting diverse content that appeals to every reader in almost every aspect in life. The interviews, media coverage, most up to date campaigns will be there before they reach social media or at the same time.