Built and led by Chula students, “CHARM” is a business incubation area and learning space where diverse minds meet. Here, our members collaborate to sharpen their skills and build new expertise in various fields, ranging from marketing to management and product design. As a results-oriented organization, our key goal is to transform ideas into concrete outcomes that benefit both CHARM members and our school’s community. At our “learning playground,” CHARM actively encourages Chula students to take impactful steps towards self-growth. Everyone’s voice, dreams, and strengths will make profound impacts at CHARM.