The Company is a brainchild of IIM Lucknow graduates. It endeavors to build a consumer and service brand by developing a unique and first of its kind supply chain. It provides Freshly Prepared Indigenous Daily Refreshments for Working Population. It partners with corporate houses, banks, showrooms, offices, schools, hospitals and the marketplace to provide healthy, hygienic and quality food products at competing prices. The long-term vision stands at creating a consumer and service brand and channelize multiple product categories through the same.