Previously Urgency Selling, The ROI Sale was founded in 2016 to craft differentiated go-to-market strategies for Fortune 50, Private Equity, and Start-up teams. We assist Investor, Executive and Marketing partners to streamline content and coaching for Sales to rapidly reduce the cost of acquisition, prevent turnover, and expand lifetime value. Integrating Operations’ quantifiable insights into Marketing allows Sales the necessary tools to quickly engage senior ranks, drive consensus between 5-to-8 influencers, quantify competitor differentiation, and negotiate higher margins with guaranteed upsell expansion based on your solution’s initial six-month performance. Ten percent growth in lead gen, margin, and wins are expected. Ian Aguilar is the Founder and Managing Director of The ROI Sale. With 18 years dedicated experience in 3PL, 4PL, and Technology, Ian pioneered the adoption of The Challenger Sale, Account Based Marketing, and Demand Generation across supply chain and logistics. Following ten years with UPS, Ian co-founded Personal ABM who earned recognition as a top 20 influencer on LinkedIn. With studies in Communications and Media from Mt. San Antonio College, Ian’s passion evolved into broader management consulting to support Executive and Entry-level transformations from Diagnostic into Consultative sales. This approach helps teams including Schneider, Estes, Oracle, MercuryGate, Kuebix, and MyCarrier to achieve CXO-level leads, single email and single dial closes, 15-300% margin growth, $8MM wins, and reduction of enterprise sales by up to six-to-nine months.