Many men who are at risk of suicide or experience suicidal ideation have never sought professional help. Many suicide prevention programs support people that have reached out for help, which means they are not identifying and assisting the high risk group of men who are too private or self-reliant to seek help. Early intervention is critical to help save these men. #talk2mebro was created to help reduce the number of males who commit suicide. Through early intervention initiatives, the aim is to create societal change by reducing the stigma in males' attitudes towards suicide; empower men to take control of their mental health; and reduce the incidence of suicide.