The world of functional fitness (CrossFit) is growing like crazy in the entire world. Since the first affiliate opened up in 2001 in Santa Cruz, CA, CrossFit has exploded globally. Currently there are more than 15,000 locations in 162 countries. Not only is CrossFit the largest fitness chain in the world, comparatively speaking, it’s also one of the largest and fastest growing corporate chains. In this market we saw a huge gap in the types of online training programs offered where most are targeted towards the elite athlete. Casual Programming, on the other hand, is for everyone: from the newer athlete to the more experienced athlete looking to improve while staying injury-free. We have developed this organically (through word-of-mouth) and after our first year we have over 10 000 followers, 100+ paying subscribers and 1000+ athletes that have paid to participate in our online virtual competitions.