Onefinerate.com is a game changing business model for Travel Agents & Hotels. The never seen before innovation makes Onefinerate.com a market place that allows forging of new relationships where none existed before. Hotels find new travel agents who in turn get the opportunity to transact with hotels where rate was often an impediment. The travel agents are empowered to book rooms at the rate displayed or quote a rate that they would like to pay for the booking. The resulting transactions create an eco-system which helps travel agents realize lower prices while allowing hotels to turn excessive inventory to revenue. Unlike other travel portals, Onefinerate.com or OFR is a creation of hoteliers who understand right pricing is smart business.