La Paloma Cattle Co. and 4F Land & Cattle LP were established in 1996 and 2020 respectively. We operate our commercial Brangus cow/calf herd and quarter horse breeding program in bluebonnet country outside of Industry, TX (Austin Co.) and on leased country near Charlotte (Atascosa Co.). The horse program focuses on cutting, roping and ranch horses. Our bucking bull breeding program operates in south TX on leased land at the La Paloma Ranch in Charlotte, TX established by Louis M. Pearce, Jr. in 1973. Most of our bulls buck through our partnership with Cervi Championship Rodeo and Cervi Brother Pro Rodeo based out of Roggen and Stoneham, Colorado. We are members of Texas and Southwestern Cattle Raisers Association (TSCRA), National Cattlemen's Beef Association (NCBA), the American Quarter Horse Association (AQHA), National Cutting Horse Association (NCHA) and hold a card in the Professional Rodeo Cowboys Association (PRCA).