Better Business Bureau of Upstate New York operates a range of programs and services to promote ethical business practices that benefit the marketplace, which includes the 48 counties of Upstate New York. Our Vision: An ethical marketplace where buyers and sellers can trust each other. Our Mission: To be the leader in advancing marketplace trust. Our Services: Business Reviews Customer Reviews Scam Tracker News & Alerts Complaint Resolution Military Line Advertising Review & Investigations People turned to BBB over 2 million times in 2015 before making a purchasing decision. BBB manages over 50,000 Business Reviews in the Upstate New York service area.