Content development and production company created by Fernanda and Jorge, a couple of would-be star telecom lawyers in Brazil that eventually came to the conclusion that the world needs less lawmakers and more ideas and cases to inspire people. AIUÊ was first launched in 2002 as a sales representative of Brazilian contemporary art-craft in Barcelona, Spain. The company's mission was not only to sell goods, but study, incorporate, teach and share the principles of fair-trade, then unknown to most (especially in Brazil). Then, for a short period, AIUÊ became a consultancy in CSR in Brazil. Since 2008 AIUÊ’s mission is to make all of this and much more through its partners' natural and acquired communication skills: a nonzero sum of an environmental education and communication specialist with two post-degrees in Barcelona, half of the world territory visited and enjoyed + a writer-lawyer-movie commissioner that gave up his apnea diver career and knew what he should do when his little daughter, Gaia, was born. AIUÊ makes exquisite content, that is: content to which people do not get indifferent. Content that aims to and makes a difference in the world. Content that changes the world.