Moss Appeal creates sustainably good marketing. Appealing marketing. Sustainably made. Take deep experience in all media platforms and infuse it with brand marketing strategy smarts and you get Moss Appeal. We make B2B content and strategic messages end-user friendly, digestible and effective. Strategize. Appetize. Monetize. Think about what your business needs to communicate. Then who needs to receive that message, loud and clear. From collateral that moves your sales efforts along to well-crafted editorial content ("explanatory journalism"), to compelling podcast conversations with senior executives. E.B. Moss and Moss Appeal create benefit-based marketing that resonates with your target. We help you answer the "WIFM" -- the question every customer asks: "What's in It For Me?"