The vision of the Ateneo Junior Marketing Association (AJMA) is to develop dynamic, innovative and well-rounded leaders in business, trained in marketing education and marketing practice, who will be movers and shakers in the Philippine society. Through all its events and initiatives, AJMA shall: 1. Promote the significance of marketing as a field in our growing economy to the Ateneo community. 2. Inculcate a wider concept of marketing application in the lives of students. 3. Impart social development of our nation, congruent with a business orientation and goals. 4. Enhance effective communication, interaction, and cooperation among the students, the faculty, the alumni, and the public. In AJMA, We Make Things Happen.