Colleen McCarthy is a NYC-based Public Relations Media Matchmaker best known for her work in concepting, creating and directing highly influential media campaigns and matching celebrities and influencers with brands. Her award-winning work includes ‘SCOPE Bacon’ (Winner of 2014 SABRE Award) and March of Dimes 2013 ‘imbornto’ campaign (Winner of 2014 PR Week Award). Her media placements span print, broadcast and digital from the New York Times and Wall Street Journal to TODAY, Glamour. E! and People. Clientele: Consumer Health, Wellness and Lifestyle Brands / Retail and Fashion Brands / Beauty Industry / Consumer Products and Trends Areas of Expertise: Media Strategy Development Earned Media Outreach Paid Media Partnerships/Integrations Spokesperson Alignment Influencer Outreach & Engagement Product Launches & Product Seeding Preview Events Editorial Meetings Special Events Media Tours (Print, Broadcast, Digital media)