After having a successful career in IT for 12 years, I found passion on Digital Marketing and decided to move on to a new path. In the beginning I conciliated both careers and in December 2019 I fully dropped the IT career and dived in 100% in Digital Marketing, with big focus on Ads and Copy. Since then I have been working with a few clients, growing and learning everyday and now that I am back to the UK, I am looking for an opportunity in the UK market, to develop my skills and deliver the best job possible. Committed to get the best result with the lowest cost possible. Practical experience on: • Implementing and using Facebook and Google pixels, insight tags, creating audiences and retargeting • Very analytical and great attention to detail. • Experience with e-mail marketing using Mailchimp • Monitoring the effectiveness on ongoing marketing campaigns • Creating & refining video ads, image ads • Experience building & optimizing landing pages • Traffic acquisition on Google Ads, Facebook, and other advertising networks • Plan, design and implement advertising campaigns (primarily Google Ads), including detailed keyword research, competitor analysis, budget planning and optimisation for high quality micro and macro conversions. • Provide content and website structure suggestions to our internal teams to improve SEO. • Review forms and triggers on the website to ensure appropriate data collection and conversion tracking. • Create and maintain documentation and written processes for key operational activities. • Experience reading API documentation and integrating with other technology platforms • Experience of reviewing website copy for SEO purposes and implementing tools to automate website health checking • Exceptional Excel and PowerPoint presentation skills