International Marketing Community of BINUS is a community of BINUS University students who are joined together to learn, educate and expand the knowledge of marketing in general to students and staffs in and around the university. This community strives to give students and lecturers the knowledge and practices related to market research, consumer behaviour, branding, product &amp, pricing strategy and operational marketing in the marketing department of the business world. To do so, we arrange several activities such as marketing class, training, coaching clinic and workshop to give deep marketing insights to be applied in daily business and marketing events in diverse working environments.