Facebook is massive. It is the biggest source for online display advertising in the world. In fact, more advertising views are generated by Facebook than its next three largest competitors combined. Facebook currently has more than 1 billion users, and the average user spends 7 hours every month on the social network. This means that with Facebook you can find your ideal target audience and get your offer in front of the eyes that matter. It also means that you can use Facebook traffic to increase your sales volume by an enormous amount. Finally, it means that if you don’t use Facebook effectively, you will fall behind your competition that is using it effectively.