Our digital platform aims to involve, educate and engage its audience in everything related to automobiles, primarily in the Indian market and also look beyond it. We’ll create avenues where there are discussions; content that breaks the current mould and offers new insights and information that doesn’t follow a template. We create new spins on current formats, thus retaining the core agenda but offering new discussion and talking points. We look to engage the consumer by tapping into their interest and fascination with automobiles.