AS AN ART-BUSINESS COMPANY WE FOCUS ON 3 DOMAINES - ARTIFICATION: Upgrading companies and with the sublimity of art, culture and creativity - VIDEO and PHOTOGRAPHY: Focus on the essence - HYBRID WEB EVENTS: One event, two experiences The Covid crisis learned us that we need to communicate in a different way with our core audiences. Digital and online have proofed to have real value and will remain important. But as company you need to stand out, be unique and create an aura of authenticity and creativity. The Cultural and Creative Actors can help with this. We have a huge network and extensive experience. We can help you in the Artification process. Artification is the process of turning an activity into art that was not seen as art before. More and more companies use art and culture to create authenticity, make new connections with customers or employees, boost creativity and innovation, and harness the prestige of art to improve their brand. We distinguish 3 levels of artification: synergies, contaminations, and hybridizations. Thanks to our experience and large network with artists, cultural institutions and creatives, we can help you to do the right “thing” with art and culture.